W O W
CLIENT
west oakland woodworks
SERVICES
BRAND ART DIRECTOR | BRANDing / identity, web, photography direction, advertising
YEAR
2019-present
When a previous client decided to take on new business endeavors and became a badass woodworker, he reached out to me to help with all things creative for the brand. And I WOOD not miss out on a chance to be a part of it.
West Oakland Woodwork’s branding is centered around the natural elements behind the products, the trees of Northern California. The intention was to create branding that is modern and trendy with a down to earth feel. Neutral colors and wood textures, tied in with a pop of orange and blues, give WOW a simple, stylish look with a rustic edge.