Bright By 3
BRIGHT BY THREE
Integrated Campaign | Art Director
Agency | Vladimir Jones
Awards | The Denver 50
Earned Media | Ads of the World
Credits | ECD - Jen Hohn, AD - Elaine Williams, CW - Will Patterson
Bright by Three needed a fun and creative way to invite young parents to participate in their cognitive and behavioral development milestones app, focused on babies aged 0-3 years. They wanted to express the message in a lighthearted way while simultaneously ensuring that parents know that Bright by Three has their back, and is here to help. When it comes to being a new parent, you're as much of a newborn as your baby. That's where Bright by Three comes in with all the parental support any new parent needs to Parent Fearlessly. And it's just a text away.