CLIENT: undoo

AGENCY: CANNABRAND

ROlE:

CREATIVE DIRECTOR + DESIGN LEAD | BRAND STRATEGY, VOICE & TONE, BRAND IDENTITY, PACKAGING & LABEL DESIGN

Turn on the Clarity. Rebranding the innovative cannabis experience in UNDOO-ing your high.

UNDOO needed a new look. A look that expressed the feeling of a refreshing reset that can rescue you from your highness woes. By exploring the experience of the product we were able to find a clear and fun direction for the brand.

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Our top priority was creating a recognizable and unique logo icon. One that clearly tells the story of the product while also creating a clean, fresh, and enjoyable identity and experience.

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The significance of the brand colors was also a major pillar in UNDOO’s brand identity and voice. We took a closer look at the psychology behind the colors with the intention that each color’s purpose can shine through and provide a more meaningful connection with the customer.