CLIENT

Fruit slabs / pride

COLLAB

fruit slabs x La ganja estranja

SERVICES

ART DIRECTOR | BRANDING / IDENTITY, social

YEAR

2019-present

When Fruit Slabs and LaGanja Estranja came together in collaboration to create a Pride product, they came to me with the opportunity and honor of Art Director.

Using the classic Fruit Slabs geometric elements, I added the rainbow colors to create the new Fruit Slabs flavor, Pride Passion. And since our spokes-hero and collaboration inspiration is well known drag queen and cannabis activist, Laganja Estranja, her autograph was implemented into the packaging design to give it that stamp of approval. Along with the packaging design, stickers, posters, and social media posts were designed to round out this Pride campaign for the LA parade and festival. 

This Pride product and collaboration got so much press and support that it was added to Fruit Slabs product line permanently!