The Legion of Bloom
Art Director
CLIENT
the legion of bloom
SERVICES
BRAND ART DIRECTOR | BRANDing / IDENTITY, PACKAGING DESIGN, MARKETING & ADVERTISING
YEAR
2015-2019
The Legion of Bloom is a California-based Cannabis company. The brand is socially and environmentally conscious, with an elevated aesthetic. The Legion started with five people committed to honoring cannabis culture by producing the highest quality products using sustainable cultivation and extraction processes.
The direction for The Legion was inspired by their pledge to create incredible cannabis products that not only help customers, but also provide unmatched experiences that are produced in the right way. To embody these qualities the identity relies heavily on a simple, yet sophisticated look and feel. While the soft-to-the-touch packaging and vibrant gold foil stamping give the branding a high end look, a laid back and stylish art direction is heavily relied on.