About

b. 1986, HK.

 

HI, HELLO,

I am LB —Unconventional art director, and dedicated dog mom. My given name is Elaine, but you can call me LB, or Laine.

As a self-proclaimed free spirit, I’ve always been driven to chase and cultivate my creativity. My journey led me to Virginia Commonwealth University, where I discovered my passion for Creative Advertising and Art Direction. I have 10+ years of experience in art direction, , 360 campaign development, design, branding, photo art direction, packaging, production, POS, social media, and content creation.

I thrive at the intersection of connection and storytelling—finding those simple, undeniable human truths and turning them into innovative, impactful solutions. For me, the magic lies in bringing a brand’s personality to life, humanizing it in a way that resonates with people on a personal level. I believe the best work happens when we translate a brand’s journey, values, and goals into relatable narratives. Through the power of visual storytelling, we create more than just recognition—we create distinction.

What Inspires Me?
An insatiable curiosity, the thrill of concept development, the artistry of photo direction, and the magic of collaboration.

What I Cherish in Life?
The companionship of dogs, the serenity of hikes, the energy of live music, and the adventure of travel.

I am deeply committed to collaborating with brands that:
-Champion and uplift women, embedding empowerment and equality into the fabric of their core values.
-Recognize their role in shaping a better world, actively prioritizing social and environmental responsibility.
-Lead with kindness and inclusivity, fostering spaces where everyone feels seen, valued, and celebrated.

Let's create something meaningful, together.

 
 
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5 PLACES YOU’LL FIND ME:

  1. Dancing in the crowd, stage right, at a live music show

  2. On some hiking trail in Southwest Colorado

  3. Doing nothing (watching Bravo) on the couch with my dogs

  4. In the window aisle seat of a plane

  5. By the water, on the dock of the Chesapeake Bay

AGENCIES

Vladimir Jones, Integer, Hilltop grocery, Just coast, Starz Entertainment


SELECT CLIENTS

 

Oneill wine brands
Neutrogena
Centura Health
Cochlear
Line39 Wines

Aveeno
Stillwater
Rogaine
US Figure Skating
Intercept by CW

Toastyy
Caldwell’s
The Legion of Bloom
Medpharm
Substance Wines