
HARKEN GOOD CHARACTER
Client: Harken Chardonnay
Agency: Hilltop Grocery
Role: Art Director
Photographer: Mattea Linae
The Ask
Develop a brand look and feel for Harken Chardonnay’s new campaign, Good Character.
The Idea:
Create a campaign for Harken Chardonnay that highlights bold, intriguing characters who embody effortless cool.
The Results:
A stylish, atmospheric campaign featuring captivating characters drinking Harken Chardonnay, playing backgammon, spinning records, and enjoying each other’s company—with a unique, laid-back sense of style.







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