
HARKEN HOLIDAYS
Client: Harken Chardonnay
Agency: Hilltop Grocery
Role: Art Director
Photographer: Mattea Linae
The Ask
Develop a holiday campaign for Harken Chardonnay.
The Idea:
Distinct, charismatic characters light up the holidays—sharing Harken Chardonnay as they dive into festive rituals, spontaneous joy, and the kind of offbeat charm that makes the season memorable.
The Results:
The Harken Chardonnay holiday campaign glows with rich tones and personality, showcasing cool, unconventional characters whose charm and quirks echo the wine’s bold, full-flavored spirit. It’s a festive celebration seen through the eyes of those who bring edge, warmth, and a spark of mischief to the season.




